Best Hair Products (Wigs & Hairpieces) For Your Market According To Local Weather & Lifestyle
Each hair extension and wig has its own advantages and disadvantages, for example, a fake skin base is extremely thin and ultra-detectable compared to the other materials, however, it is not as breathable as, for example, a women's hairpiece with a lace base. Therefore, in countries with lower latitudes, where the climate is very humid and the temperature is high, this wig system is not as ideal as a more breathable base material. So, the truth is that all wig systems work in all countries, but there are small trends that a market entrant can take advantage of, let's call this:
Climate Conditions Determine Which Wig System Is Most Popular In Your Local
Notice how I said climate and not customers because, as everyone in this industry knows, different factors in customers' daily lives, e.g., activity level, income and even hobbies affect their choice and requirements for when they buy a hair system.
As discussed earlier, different hairpiece bases have different advantages in different climatic conditions. Therefore, the warehouseman can strategically order certain base materials to test their market and see what works accordingly.
Let's take a closer look at which hairpieces are best suited for certain climates by looking at traditional full bases without combined base materials.
Different Types of Wig Base For Different Climates
Swiss Lace
- Softest and most comfortable of the three base types.
- Larger holes provide the final product to be the best hair system for breathability.
- Medium life span Perfect for humid climates where the temperature is very high, therefore, the wearer would need a breathable hair system to allow their scalp to breathe and transpire.
Full Monofilament
- Rougher and more durable and thinner material.
- Smaller holes result in a minimal amount of breathability.
- Combination of breathability and invisibility.
- Long service life.
Additional durability and light breathability make this base material suitable for all weather conditions.
However, due to the decreased breathability of the base material, it has a target climate market closer to Leather (colder environments) than Lace.
Full Skin
- Users cause its extremely thin expesor would hardly feel the hair system when wearing it.
- This material is not as breathable.
- Due to the thinness of the material, it is almost completely invisible, resulting in the capillary system being undetectable.
- Short - Medium Life
This base is excellent in colder climates, as people are less likely to perspire and therefore allows the wig system to be used to its full potential in these times of conditions.
However, due to the excellent invisibility of this material, this base is sold worldwide in countries that have different climatic conditions.
Seasonal change is another variable that can affect decision-making with reference to which hair prosthesis is best to stock during different periods of the year.
For countries that have four seasons, here is a brief example of how you might prepare yourself and your business accordingly by stocking more of one type of base than another to save space and increase business efficiency.
Summer stock quantities: larger lace base, medium monofilament, medium leather.
Fall and spring stock quantities: medium lace, medium monofilament, medium fur.
Winter stock quantities: higher skin, medium monofilament, medium lace.
Lifestyle, Consumption Level & City Or Suburb Locations Determine Which Hair System Is Most Popular In Your Local
Keep in mind that their target market is sports athletes, it is a niche market, however, their business models are focused on changing the lives of these particular people.
l While these people may desire a skin-based hair system due to its ultra-thin characteristics, which make it the best hair system for invisibility, this would not be practical. Therefore, an expert dealer selling the best hair systems should recommend a French/Swiss lace (comfort) or mono (more items and tare) is another key factor for them. Due to the skillful ventilation process and breathable holes, these hair systems would be ideal for them.
l Keep in mind that your target market is people located in a very large city environment; As they commute daily by public transportation, they may be constantly rushing from one appointment to another and in their busy day, it takes a lot of energy out of them. Therefore, the lace base material would be the best hair system for them.
l In comparison, if you are a salon located in the suburbs or in the countryside, it would be advantageous to stock a variety and combination of bases rather than focusing only on a select few. Considering the most popular bases mentioned above, skin and French lace bases are extremely important to have in your salon.
l Let's look at a slightly trickier topic, suppose you are the provider of hair systems for patients seeking a hair replacement system due to the effects of alopecia and chemotherapy . In this scenario, perhaps having more skin based hair system would be better as it has the best invisibility factor.
In this situation, a combination of skin with other materials would be the most appropriate.
HonestHairFactory offers all clients an experienced relationship manager to work with when it comes to making decisions on which hair system is best for them.
Most Popular Wig & Hair Products In Different Continents Of The World
Let's take a closer look at the individual regions of the worlds where different materials would be most popular and why consider the points already mentioned and dig a little deeper.
North America
North America is a very interesting country in the northern part and the southern part also has different climates, there are also certain regions where it is always hot and sunny and some are always cold. So, to say that another unique part of North America is the amount of migration that has occurred over the years, leading to an extremely diverse population, more potential customers, more needs and requirements to meet.
With reference to our sales report, this very large and important country is under the northern latitude area and therefore skin based material is the most popular hair system as it provides a more natural and undetectable effect for the user.
However, this market gives you the opportunity to specialize in different areas, for example, afro hair is very common in this country and due to the genetics of people with afro hair loss is very common.
Central and South America
The climate in these countries is much more humid and has higher temperatures, therefore, a leather-based toupee is not ideal for this climate. However, our statistics show that in these parts of the world, hair systems that have a base combined by a few materials are the best, as they provide more durability and breathability for this type of system.
Europe
Europe has a variety of different countries, with a variety of different climates, some are always cold, some are always warm and some have four seasons, therefore, in general, you should examine each country in more detail to come to the conclusion which one is best for your target market.
Middle East
The location of the Middle East means that the climate is very hot and therefore French/Swiss lace would be best for this region as it is the most breathable hair system base material available to customers. This will provide them with maximum comfort in this extreme climate.
In addition, like all areas, the client's primary requirement is to have an ultra invisible hair system. However, the Skin base would not be good in hot conditions. Therefore, a solution for
Southeast Asia
Similar to the Middle East, but as this area is much more humid, combination bases would be best suited for these environments. Southeast Asia has two seasons, a rainy period and another period that is more dominant where it has constant sunshine. Therefore, a capillary system that has full skin bases will not perform as well as the more breathable materials. Therefore, a distributor in these areas could offer this market a skin around the perimeter and full fit in the middle hair piece to suit the climates of the region.
Conclusion
Swiss Lace is popular worldwide because it is soft, comfortable, breathable and easy to maintain. In climates with high humidity and high temperatures, the ideal base material would be lace, however, due to the invisibility of the skin and durability of the Mono base material to combine with the perfect custom hair system for most markets with lower latitudes is a combination hair system.