How To Promote & Grow Your Hair Business On Instagram Effectively?
Social media promotion has become an important way for many hair retailers to promote their products of human hair bundles and wigs, especially on Instagram, which has 800 million active users every day. Want to get the most out of your Instagram hair marketing. Here we give you the real advice and tips that actually work, so let's get into the effective strategies on how to grow your hair business on Instagram. From the first steps to developing a content strategy and building your hair business identity to the appropriate measures to ensure optimal results.
If you are planning to enter the hair market, read our guide to get know:
Top 5 Tips To Promote Your Hair Business On Instagram
Now we are going to be discussing a few ways you can promote your hair business on Instagram, to help more people who just start up their hair business.
1. Optimize Your Instagram Profile
On Instagram, we have username and our name: username is like what your ID name, our name is what's searchable. You can search your ID name too, but your name is how you can optimize your profile, which will help you get bigger The exposure rate.
Username and Bio
As you know, users are accustomed to using keywords on Instagram to search for the content and pictures they want, such as "human hair wigs". And if there are exactly matching words and sentences in your information, there will be a greater chance of being retrieved, so if you want people who are looking for "human hair bundles" to follow you, add your name and personal information This phrase. You can search like different phrases or hashtags related your hair business on Instagram to see if anyone's name comes up, you can learn some tips from them. It's really important that, you know while somebody's searching that your profile comes up, surely you will get more attention and traffic to improve your business. Also when people come to your page, it's really important that you get to the point and explain who you are and what you have to offer, and remember to tag your core.
Profile Picture
Your hair brand logo is recommended as a profile picture on Instagram. Again, if it's the same profile picture as your brand's other social media pages, you'll be easier to find. Your followers on Twitter and Facebook will recognize you immediately. Since the Instagram profile picture is cropped to a circle by the app, you should make sure that the picture you choose looks good in this format too. Your profile picture has a diameter of 110 pixels in the mobile app, but is displayed larger on the web - so select a correspondingly larger picture.
2. Share Your Hair Perfectly and Truthfully
Take a photo, put a filter on it and post - that's it, isn't it? No, unfortunately not. This recipe may have worked in the early days of Instagram, but now the platform has grown up and offers companies tons of opportunities to share all kinds of interactive and high-impact content. In the following, we will introduce you to a few methods you can use to make your Instagram content a little more creative.
Right Angle To Show Off
There is no doubt that high-quality pictures and videos are more attractive. We have saw some girls promoting their hair out the plastic just straight up on the carpet on the hardwood floor, this behavior definitely makes many people reject your wig products. For example, the hair products produced by Honest Hair Factory are cleaned before being packaged to keep the hair clean and bright, because we know that many users are reluctant to clean them before wearing them. And if you put your hair on the floor or in a messy place for photo or video shooting, not only will it not bring sales, but it will arouse customer disgust. Put your bundles on the little furry or fuzzy rug, or hang on them on a shift, and take good angle to show your goods.
Take Care of Photo Title
As much as Instagram is about fascinating visual content, you shouldn't neglect the captions for the individual photos. These texts offer your company a great opportunity to tell a story. Instagram captions allow you to deepen an image, give it context, and even make your followers laugh (especially if you are good at using emojis). It can also be used to create a link between an image and your company. Check out our 12 tips for the best Instagram captions.
Work with photo and video albums
You can put up to 10 photos and videos in a single Instagram post. Your followers have the opportunity to swipe through the post and view every single one of the integrated content. With albums like this, a company can combine photos and videos to tell stories and convey information in a highly engaging way. Here are five ways you can use Instagram albums to create interactive posts for your business.
Dare to check out Instagram Stories
Instagram Stories have managed to attract an average of 250 million users every day in a very short time. Many companies are already using this feature. Features such as disappearing content and live broadcasts make Instagram Stories the perfect medium for companies that want to venture further creatively and create eye-catching photos and videos.
3. Make Hair Related Shareable Content
The next thing is so essential to people finding your page, you need to make shareable content. There are two things that are super valuable to the algorithm on instagram: one is saves and the other is shares. Shares though we think are double beneficial because it helps you push your content up in the algorithm, but it also helps you get in front of new people even more. When your followers do things like save and share, it helps you get on the explore page; but when your actual people share it, it helps you get pushed even further to their audience. It may not even be about your product, but you want to give people a reason to come to your profile. If your post got share many times, it will give you more profile views and and new follows in short time.
Share With Valuable Content
In general people will fall in love with your page, if you give them content and information that's going to help them in some way, make them enjoy their time on your page better, if you're only talking about your products then that's not going to be fun for them. For example, you can create a post that show how to apply hair wigs at home or how to wash and care hair extensions on head. So unique and applied posts can really help you boost your engagement and your growth quickly. Keep updating the hair beauty of shareable content at least every week, because on Instagram it's a bit different than Youtube where your post something and it's still getting view after view after months and years down the line, on instagram your content about trending things only has a life of like 24 hours to a few days if you're lucky. But when you make shareable content, your content can live for a very long time so it's really important to make shareable stuff so it can be quotes, hair guides and information, or anything is valuable to people that they would want to share.
Be Disruptive
A lot of times, we always feel like we have to be cookie cutter or just professional, on Instagram if you have a business or whatever but you get to decide how you want to communicate with your audience. Be Disruptive means to be as practical as possible A relaxed and fun way to communicate with your followers is more effective than rigorous professional advice. Do something to be disruptive and get people's attention, but make sure it's not like too ridiculous. It will resonate with the people that you are trying to resonate with and that's ultimately your goal online.
Make Content For Your Target Audience
The other super super important thing is that you need to make sure that you're making it clear who your content is for and who your hair product is for and which hair bundle vendor to find. People always feel like you're excluding people when you aren't catering to everybody but that's not what it is, you're actually making those people that you offered your products and content for feel more included. Remember to add those things to your brand that make your specific customer feel like this is their space and this is where they they belong, they need to follow you and be engaged in what you're doing. So we think it's really important that you get clear on who your target audiences are and include things in your content for them.
4. Use Right Hashtags Effectively
Everyone loves to say use hashtags but they don't tell you how to use them right. So this is what you do:
1. You should change them out every month or every few months whatever, it works when you change them. Change them out because you don't want them to get stale and you want to try different things just to make sure you're using the best ones.
2. After you get your hashtags together, build your hashtag group around a few things (such wigs, hair extensions, lace closure etc.). Make sure each hashtag has a certain number of posts under it already, you don't want to ever use a hashtag that has in the tens of millions or more, because that means they're getting too many people posting under it and you're just going to get drowned out.
3. The main goal here is to be featured on the top page rather than the recent page. If you go into any hashtag there is a top page meaning the top performing post underneath that hashtag, and then there is also a recent page and that shows you every single post that's been posted under that hashtag. The way you get on the top page, you need to post content that is highly engaging like the stuff that people want to save and share.
5. Promote Your Hair Products With Others & Ads
The next thing is you need to promote on other people's pages, or just be featured on other pages and do collabs. You could be promoting on promo pages or just be doing collaborations and collab live stream with other people.
Work with influencers
Find influential people on Instagram who are relevant to your brand or industry and build relationships. Give them control of your account for a day as part of a takeover or offer them to post sponsored content on their own profiles. This can pay off because influencers introduce your brand to a large Instagram community. Many influencers sell their services at high prices. Small or medium-sized companies can also use this tactic in cooperation with local influencers. To learn more, check out our guide to influencer marketing on social media.
Drive better business with Instagram advertising
Social media advertising has proven to be an effective method of generating new business. Of course, this also applies to Instagram ads. Whether you want to increase your brand awareness, get more website hits or more downloads of your mobile app - with Instagram Ads you will reach a huge and very attentive audience. You can find out in detail how to do this in our guide to advertising on Instagram.
With the above Instagram hair marketing strategies, you should know how to sell your hair bundles and human hair wigs better, surely it’s not easy and require you to invest more time and energy, wish you success!