Top 5 Hair Marketing Strategies On How Your Hair Company Stand Out In Crowded Market

When you are planning or struggling in running a hair company, one question that comes up quite frequently is branding your hair business and how to stand out in a saturated market. How many times have you heard people say “hair companies are already so saturated” or “everyone has a hair company”, maybe you’ve even thought to yourself “if it was worth it for you to start a hair company?" We want to tackle these difficult questions by giving you 5 strategies on how your hair company can stand out in a saturated market that we guarantee will work for any hair company. We tried to segment the marketing strategies according to what stage your hair company might be in.

How To Make Your Hair Company Stand Out In Crowded Market?

When it comes to starting a hair business online or even in person, you have to get to the point where you realize that just about every market is oversaturated and will continue to have more people join these industries. So really, the question becomes, why is it that some people are able to make a name for themselves and stand out from people within their same industry? And that comes down to marketing. You have to find something that makes you unique and different. Starting a hair company or any business isn't the hard part. Finding your lane or place within the business is what takes the most time.

The first strategy would apply to those who haven't started a hair company yet, and you should want to learn how to start your hair business with no money & inventory

Strategy 1 - Niching Down or Focusing On One Area In The Hair Industry

Let's talk about the first strategy that can set you apart from your competition which is niching down and a few examples of what that could look like when you're known for one thing. If you can find an area to dominate within the hair industry, you can stand out because you're becoming an expert in that area.

Niching down or focusing on one area as a hair company could be providing curly hair extensions only or just selling kinky curly hair textures on your website. You could even be a company that specializes in colored afro hair extensions.

Let's just say that you didn't see anything on colored afro-textured hair extensions so that could be an idea for any of you who haven't started a business yet. But, the point we want to make here is that finding one thing in your company does not have to be a bad thing or make you feel limited. If anything, you become an expert by default because you offer something specific. Take some time to think about ways you could offer something specialized for your own company.

Marketing Strategy 2 will offer tips if you've already started a hair company

Strategy 2 - Focus on Target Audience and Creating Community of Like-Minded People

Now, you might be reading this article and thinking - that's cool and all but I already sell multiple hair textures, wigs, and products in my store. How can I still stand out? Well, in this case, we would suggest focusing on a target audience and creating a community of like-minded people.

So for example, you could specialize in affordable hair extension:

• 1. Offer Affordable Hair Extensions - With affordable hair, you might entice more of a college crowd because they want to find hair at a decent price. So you’re still able to sell the various kinds of hair that you offer but you're focusing on a specific crowd to sell the wholesale human hair to. You were able to build that crowd because you decided to focus on affordable hair extensions.

• 2. Starts Attracting College Crowd - Then, based on that crowd, you'll be able to tailor your products to things that would be most appealing to them.

• 3. Create Specific Content For College Students - And to take this even further, your posts on social media could focus more on the struggles of college students or specific milestones related to being in college. So for example, if you know exam week is finally over you could hold a hair sale for your followers. You can just make this quick graphic but it says“Exam Week is Over...And you Passed, Treat Yourself” and add a coupon code like exam2020 for 20% off of all your 3 bundle deals.

Strategy 3-5 provides tips for the companies that have already started but still haven’t figured out a way to stand out.

Strategy 3 - Focus On Something Missing in Your Hair Industry

This marketing strategy that can help you stand out as a hair company is to focus on something that is missing in your industry. What is something that you've noticed that you don't see enough of? What's something that has always frustrated you about other hair companies that led you to start your hair company?

The most obvious example of this is when you visit natural hair extension websites. Many of the time, the products that these companies created were because they didn't have them in the first place. Or they had such a limited amount to start with.

While other hair companies were focusing on silky virgin hair, it left a whole crowd of people who wanted a different kind of hair. These companies realized there was an area within the industry that wasn't being served as much compared to the rest of the hair industry and created a lane. Now, you see way more natural hair extension companies (which is a great thing) but that’s an example.

Strategy 4 - Focusing on Something That Frustrates You

Another way to stand out is by focusing on something that frustrates you. If you've bought hair before and were tired of waiting 2-4 weeks for them to arrive that is an area to focus on in your own business. If you have hair on hand, you could highlight the fact that you offer same day shipping before a certain time during the week. Your specialization might not be in a specific hair texture or even a specific audience. Your focus would be on fast shipping. Not only that, but your hair company could offer special deals that are only offered to people locally (which would then support fast shipping).

Strategy 5 - Brand Yourself as a Local Hair Company

People are more likely to try a company that is in a nearby area because of the convenience. Just like we have local beauty supply stores in most cities. It's the same concept. Of course, we could go to Amazon or an online beauty supply store but the convenience of getting all your needs met faster is what convinces people to try local beauty supply stores. If you're finding it hard to come up with ideas, start by establishing yourself around your area first.

Of course, since you have a website you'll still be able to reach people outside your area but you can create incentives for people who are in the same state or city as you. Once people know that you’re in the same state or city they feel more comfortable and might feel a connection based on that little fact. So even if you're in a small city, you can still reach a significant number of people by focusing in your local area.