Hair Business Email Marketing Strategy - How To Use Post-Sale Email To Grow Your Hair Bundle Sales?
Nowadays, with the rapid development of mobile communication tools and social media, email marketing is always an engaging tool for product marketing in any industry, and the hair business is no exception. Email marketing especially after-sale mail is a highly effective way to maintain regular and convert leads for your hair selling business.
Top 5 Email Marketing Strategies To Improve Your Hair Business
You want to stay in touch with the customers to really reel them in to be returning customers. Did you know it's much more expensive to acquire a new customer than keep an old customer, so why don't we use technology and emails to have tailored information sent to your customer and keep them for life, this is a much better strategy to grow your business to the next level without spending a ton of money? Want to know how to use post-sale email to improve your hair business? Keep reading to learn the best hair business email marketing tips.
Top 1. Thank You Email
The first email it's actually pretty simple, now you think on purchases you're really used to the standard order confirmation email, that's great but what about a simple thank you an email - and email it's not trying to sell you anything and it's just saying thank you for your business. This is an automation that's a pretty common email marketing platform that you can set up especially for a first-time customer - if this is the first time this person has purchased, send them an email having a personal touch maybe even link over to a video that just says thank you, and give them a little bit more information about your company. It's really simple.
Now you're maybe thinking what about if they purchase again? If this is their second purchase, you might want to talk about how this is their second purchase within that email. Then within the email system, you can have a second email set up that says "Wow, you came back, thank you so much, you know we're so excited this is why we can grow and offer new products and services to be great, if there's any feedback feel free to reply to this email, I'm going to responding to it personally". These kinds of emails go a long way you set it up so it's automated and it's going to make your clients really happy to do business with you time and time again.
Top 2. Shipping Notifications
The second post-purchase email to keep customers life are shipping notifications. We are not talking about just simply says "your order has shipped", for the real hair deal here, you have to get a program that is going to update your client along the process - for example when an order is shipped, send an email; if there's a mess up with a shipping company, sends an email; when the order has been delivered, sends an email, etc. Now what you're thinking is that this is a lot of emails but it's okay, when you're informing the customer about the package, it goes a long way because they're going to not be reaching out to you about "where is my order", it's going to keep them alert all the way until it's at their doorstep.
So not only shipping notification email is going to save you time with customer service, but also you're going to keep your customer happy because they're going to feel confident that the order is actually on the way, getting ready to be delivered and delivered so when they get home for work they know to go to their mailbox. There is a huge benefit for your business, if you do these types of emails, it's going to help grow your business a long way. You can use some shipment tracking software to send an email at any time to provide the best post-purchase experience to drive customer loyalty and additional sales.
Top 3. Post Purchase Informational Email
You can really segment this out if you're getting good with email marketing, where let's just say someone bought a human hair wig, and then a follow-up email may be sent in a day or two later with saying "it looks like you bought an xxx wig, thank you so much, we have a blog post dedicated on exactly how to install this wig if you're doing it yourself, or maybe some tips you can give your stylist about this lace wig or additional information". Educating the consumer will go a long way, it's also a great way to upsell your clients - so maybe someone bought a lace front wig, they're going to need some lace glue, hopefully, that's something you offer that's in the product line of private label. Once you put the lace front wig on with the glue, you got to get it off, so we have a solution for that - how to take the lace off easily off of the scalp. Now you have this nice expensive wig, you're going to need something to clean the lace, so you can apply the wig once again with more glue at a later time. These are all things that you can talk about in the emails, so not only are you going to educate and inform the customer, it's also a great way to possibly upsell the customer into new products within your product line.
Top 4. Reminder Email With Coupons
If someone hasn't purchased in a certain amount of time, just send them a reminder email, this is yet another automated email you can set up. This is not something that you have to look in every single day in a calendar of when people ordered and when this reminder email goes out. A lot of times, if you have these types of post-purchase follow-ups, it can be really beneficial for your business. If you have it set at say 60 or 90 days, which we know the cycle of buying hair extensions, it could be around four weeks on average maybe six weeks around there, so maybe you want to set something for 60 days that says "hey, it looks like you haven't bought from us in 60 days, what's up" and you can talk about maybe some new products and offer a discount with a coupon for the next purchase. Once you get that customer you don't want them to start buying from anybody else, so sometimes you might have a little bit of an incentive in there, maybe they were just busy and didn't have time to buy these bundles they really needed to, and this is a nice reminder because they might have forgotten it's been 60 days and say it's time for a new style. You could even do it where it's after 90 days such as into a new season with some different hairstyle ideas, that's something you can set up to win your customers over.
Top 5. Survey/Review Emails
Survey emails or review emails are something that lets your client voice their opinion about your product or service, this is something that's going to help grow the social proof on your website, which will then hopefully further increase your sales by other visitors, but it also allows the customer to kind of give you some feedback about how their experience was. So this could be something that is an App using with Shopify or WordPress, whatever email system you have they should have a review system. If you set up a post-purchase email, we usually recommend about 14 days, this generally allows time for the client to get the hair packed, shipped, delivered, and then also for a hairstylist to install it, and it kind of gets them in that beginning stage of wearing the hair where they're most excited about it, this is the best time to ask for a review before they try to do some crazy thing to hit the hair and mess it up. So a simple review post-purchase follow-up can go a long way for not only helping out your client with them voicing their opinion, but it'll help grow your business.
Now these are the top 5 post-sale email strategies we do think can improve your hair business effectively, surely there are other more email marketing ideas you can take a try such as sending personalized emails with a discount coupon to surprise your loyal customers or share your user-generated content in your email. Anyway hope these ideas will do help your hair business. If you are looking for a reliable supplier to wholesale hair bundles and wigs, or need any more suggestions for running a hair business, wlecome to contact us now!
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