Hair Extension Business Owner Marketing Guide - How To Effectively Grow Your Clienteles
If you own hair extension lines, whether is selling wigs/bundles/frontals/closures/wig caps, and you need to learn how to grow your clientele, regain customers, grow followers on social media, in the best ways to get this hair off of your hands, this is the guide for you!
Be realistic. when it comes to selling or business, all you need to care about is numbers. the only factual thing is the numbers. it is not about how many customers you have/how many people love you/ how many followers you have, all we care about is profit and expenses. the bottom line is you are selling the same products as every other person who sells hair. when it comes to your customer, they don't care. hair is hair, if you put heat on it, it'll straighten. if you wet it, it gets curly. if you curl it, add some spray and it'll hold. all hair is the same, we need to dig a little deeper.
Rate your hair 1 to 5, and be as honest as possible. if you sell hair, rate the quality of your hair honestly. rate it as a new customer and your opinion is not biased. depending on the quality of your hair, write your hair as good quality or less expensive. if your hair scores between 1 to 3, the benefit of your hair is the price. if the quality of your hair scores between 4 and 5, the benefit of your hair is the quality. there will be only two different selling points, you're either going to sell the quality of the hair or the convenience of the hair.
How To Sell High-Quality Hair
Sometimes it's hard for people to charge with the hair's worths, you always want to cheat yourself, make discount, or put the price up to and when somebody asks you about the price, you get very insecure. as the business owner, if you don't even feel confident about your hair, how are the customers supposed to believe you and invest in you and truly become long-life customers. the first thing you have to do is keep your potential customer in mind. your potential customer cares about longevity and they know that investments are important. your potential customer thinks that if you pay a little bit more, it'll last longer. they are very particular about what she's going to spend her money on, it has to be worth it. they buy things that have quality, that's new and reliable. when you targeted customer that values quality and doesn't mind investing and even though the price is steep, that's how to sell to them.
How To Sell High Convenience Hair
When we talk about selling to clients when you offer a lower quality grade hair for cheaper prices, you are selling completely different. for cheaper hair, your ideal customer likes things quick and convenient, the whole thing about your prices being cheap is that one financially it's convenient but that means that you have to offer other advantages and benefits like you always have discounts, you're able to pick up the hair if you have it on hand, the shipping is extremely fast. because your ideal customer always likes to take the shorter route and always trying to get there quicker. and that's why instead of taking the time and saving money and investing in hair that's quality, they rather whenever needs some bundles or a new wig, just go ahead and pay for it as she goes. her way of thinking is more short-term, that's what you need to remember. when you are offering cheaper pricing or lower quality hair to someone, always promote convenience.