Startup Hair Business Website Tips - How To Increase Sales On Your Wig Company Website

Many hair websites have a lot in common, they aren't branded and interesting. they don't make people want to stay on them and want to spend money on them. there is something you can implement and change or add to your website to help you bring in some sales and help people build actual trust for you and your brand. these methods are how you keep people on your website longer, the longer somebody is on your website, the better chance you have at a sale. this isn't something that you could have or you can get away with not having, you need this on your website. 

 Adding a Blog To Your Website 

This is something that most people don't even think about, it doesn't even cross their mind. having a blog on your website helps much with your SEO. SEO stands for search engine optimization. your company's ranks in search engines are crucial. a lot of people come across your site or that video or that picture to where when a new person searches for that it pops up on the first page. wouldn't you want to be on the first page if somebody types in bundles or full-length wig or lace front whatever you offer, wouldn't you want to pop up on the first page? because some do not popping up at all unless they type in your name. creating a blog will not only help your search engine optimization, you can cover certain topics, it's also going to identify you as an authority in your industry. write topics that people are likely searching for, if they click on your article, it's going to direct them to your website. in doing so, they are potential customers. this is why it's super important for you to implement blogs on your website.

 Place Your Instagram On Your Website 

Not only is this another measure that you can do to make people trust you and feel comfortable, they see that you're also somewhere else, not only do you have your website, but you also have a following or an audience built on Instagram. it doesn't matter how many followers you have, it shows you are a real website. when you are first starting, building trust is everything. you need people to keep up with you, if somebody found you on Google or they found you through a referral or however else you're marketing, they found your Instagram from you simply embedding it into your website. unfortunately, if your website platform is Shopify. Shopify blocked the Instagram plugin from being embedded into sites. but you can use a third party to have Instagram on your website. it's an extra step, but it's worth it.

 FAQ Page 

If you are constantly getting the same questions, create a frequently asked questions page for new visitors. they can refrain from emailing you about the simplest things like how long is shipping/what is your return policy/how many bundles do I need for this? you should have them all there for them already for convenience and this will make you look extremely professional. it's also going to help answer any questions that they may have without you needing to answer them for them. Any professional business website that you go on has a frequently asked question page. 

 Maintenance Tips Page 

Thinking a step further for your consumer, making it convenient for them, helping them out can help to establish yourself as an expert in your industry. it shows you professionality. whatever you can think of, create a page to help people out, this is also going to keep people on your website longer. the longer somebody is on your website, the better chance you have at a sale.

 Reviews Page 

This goes without saying, you must have reviews on your website. if you do not have reviews yet from customers, when you get a customer, follow up with them to get a review. many people are afraid to reach out, if they're not reaching out to you, you need to go to them. not only do you want written reviews, if you can get a picture or video from the customer, then weeks or months down the line, but that is also perfect. because it's showing that people not only trust you, but people shop with you. people are more likely to shop with a new business when they see that other people already have, it's psychology. it doesn't matter how many reviews you have, starting somewhere is always good. ask for the reviews. in the beginning, you may have to offer a little incentive to get that review, make it worth somebody's while.

 Gallery Page 

The gallery will consist of multiple things, it can consist of photos from previous photoshoots or photos that look nice, whoever is in the photo wearing your hair, her makeup is done, her clothes look nicely put together, there's a clean background. you want to have diversity in your gallery. but take it a step further, think bigger, think outside of the box. throw in some before & after pictures, transformation videos. get creative, because people need to be able to envision them with your hair.