Paid Promo, Brand Ambassador Vs Social Media Influencers - How To Advertising Your Hair Business Online

Brand Ambassador Vs Social Media Influencers - What's The Difference

A lot of people seem to think brand ambassadors and social media influencers are the same. however, they are in no way shape, or form the same. also, there is paid promo as well.

Paid Promo is if you pay somebody to promote for you that's paid promo. it is technically a form of influencer marketing, but it isn't an actual influencer or somebody with a personal brand. it is more like media outlets or any pages that promote a particular industry or niche.

Social Media Influencer is somebody you paid to post for you. you either send in your hair product or you pay them for a shout-out on their platform. it's a one-time thing or if it went well, you work with them again. 

Brand Ambassador is somebody who is working with you more long term. you are in somewhat of a partnership and it's like for a month or three months or six months. it's a more long-term thing. they're mostly contracted into work with you. they can't breach that contract.

Before we really get into the good stuff, it is important to ask yourself why are you thinking about investing in paid promo in the first place. the reason must be one or all three of these things: you're trying to build brand awareness, or you're wanting to scale your already thriving business, or the last you are wanting to build out your community. not every business is going to have a community, but if you have a community, then you may want to consider investing in some paid promo. 

Back to scaling your already thriving business, when you are getting some orders consistently because what people fail to realize is that there's a lot of time and experience that must go into your journey before you can take off. therefore, asking yourself again, why do you want to pay for promo and can you handle that traffic? that is a really important question.

While we are on the subject of traffic that brings us to the next point of knowing that there are no guarantees. if you spend a hundred dollars on an influencer or a thousand or ten thousand, they cannot guarantee you'll sell out, or yet you're gonna get five thousand new followers. it's important for you to have your branding set up on your page. when you are driving all of this new traffic you give people a reason to stay. because if ten thousand people come to your page and your page looks boring and horrible, they are not staying. they're not going to follow and you wasted money and it's not on the influencer, it's on you. make sure that your foundation is built first and then you scale. 

Next is you have to figure out your marketing budget. break it down and calculate exactly how many influencers or brand ambassadors do you want to hire and decide whether this is a one-time thing is this a real current thing. factor in all your business expenses. the amount is up to you, but it is super imperative to know the difference between different types of influencers. people make a mistake all the time to go for the big guns like the Jadas, the Kardashians, the Jenners. do not go for them, especially if you've never invested in influencer marketing. you don't know what your winning product is, you don't know if you even have a winning product yet. and you don't have the data to look at to see what should you promote.

There are a couple of different sizes in the audience when it comes to influencers. 

You have a nano influencer, which is a very small influencer, but don't underestimate the small influencers. because those are the ones with community, those are the ones that you really want. a nano influencer is an influencer with less than ten thousand followers. those who get their feet wet and may be cool with some product in exchange for promo. they don't even want you to pay it, because they don't know they work yet. those are what you want, they got the audience and engagement. they are most likely to be free. send them a little something, they’ll promote for you. and they produce quality content on time.

The next level is micro influencers. a micro influencer has around 10 000 to 70 000 followers. speaking of which, it's important to verify that these followers are real. people are paying for these followers. don't let this fool you.

The next level up is a medium-sized influencer. this could be anywhere between seventy thousand and five hundred thousand followers.

The last level is the macro/mega influencer. that's the 500 000 and above. and they all are organic real followers. it all flows into the same little pot. they all want multiple thousands. sometimes tens and thousands of dollars to promote your hair product. but if you had that budget trust and believe you would not be here reading this because you would have a whole marketing team to handle this for you.

So don't even need to be worried about the macro and the mega influencer. stick with the nano, the micro. and if you are getting sales consistently with an organic following, a community, then you can invest in medium-sized influencers. because they may be best for you. this also applies to brand ambassadors and promo pages. they are all in the same category.